Bowsette, or known as Koopa-hime (Japanese: クッパ姫, Kuppa-hime,’Princess Koopa’), is a gender-bent version of Bowser,the character from Mario , in which he is transformed to resemble the character Princess Peach using a power-up. The character was created on September 19, 2018 by a Malaysian artist named Ayyk92 as part of a comic strip which he posted online. Bowsette quickly rose in popularity internationally, with related hashtags in English and Japanese trending on Twitter. Bowsette is typically portrayed as a light-skinned blonde woman with horns, fangs, a spiked collar with matching armbands, and a black strapless dress. Several professional Japanese artists contributed their own renditions of the character. A convention themed around Bowsette was planned for October of the same year.
On September 25th, the Japanese news site Jcast reported that they had spoken to a Nintendo representative about the character, who stated that the company simply had “no comment.”